WEAR YOUR SHINE
Coach
2023
Transform your inner glow into outer shine
The global Coach ’Wear Your Shine’ campaign is all about overcoming self-doubt to shine brightly in fashion and in life. With a series of films, directed by Lope Serrano, the cast faces their inner critics, imagined as doubles, in a dreamlike duel to the beat of Jamie XX.
CREDITS
Client: Coach
Creative Agency: APE_CC
Creative Strategy: Mandai Loop
Production Company: CANADA
Director: Lope Serrano
DOP: Tim Lorentzén
Photographer: Joshua Woods
Choreographer: Emma Portner
Set Designer: Christian Stone
Stylist: Gabriella Karefa Johnson
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